LOOQ

Physical media measurement

Confirm what ran.Measure what happened around it.

For media owners, agencies, and brands.

Looq Japan connects what was displayed with aggregate flow and dwell around it. A field pilot delivers one measurement report showing the results, the conditions under which they were measured, and their limits. No identity profiles are created.

See the pilot
LOOQ measurement layer visualized over a city intersection and public display
WHAT WAS ACTIVE
WHAT HAPPENED AROUND IT
HOW RELIABLE THE RESULT IS
A REPORT YOU CAN USE
01
Areas, not individuals
Results describe defined areas and measurement windows, not individuals.
02
On-site processing
Raw visual data remains local by default. Only non-identifying aggregate events and quality metadata are exported.
03
Quality stated
Results include confidence, exclusions, and quality conditions.
04
Report you can review
Your report shows the conditions and limitations behind each result.
Current commercial offer

Verified Media Quality Pilot

A controlled field pilot at one real location. Looq Japan confirms what was displayed, measures aggregate activity around the placement, and delivers one measurement report with the conditions, confidence, exclusions, and limitations behind the result.

You bring
A real location, the content or intervention that runs there, and the business decision the result should support.
We do
Review the site, define the measurement area and time window, confirm what was active, measure aggregate flow and dwell, and check data quality.
You receive
One measurement report your team can review internally or share with a business partner.
The measurement gap

A playback log shows what ran. It does not show what happened around it.

Playback logs, traffic counts, dwell records, and response data are often collected in separate systems. Without the same place, time window, and quality conditions, they cannot be interpreted together.

Separate records

  • 09:00Display log
  • 09:03People flow
  • 09:07Dwell record
  • 09:12Response log
Different systemsDifferent clocksConditions unknown

Shared measurement context

  • Same place
  • Same measurement window
  • Quality checked

Measurement record

Displayed content
Confirmed
Aggregate behavior
Measured
Response
Included if instrumented
Confidence
Stated
✓Measurement reportIllustrative example
Records become useful when they are connected to the same place, measurement window, and quality conditions.
How it works

How Looq Japan measures a location.

Five stages, from site review to report.

  1. Define the site and measurement area

    Agree on the business question, measurement area, zones, and measurement windows.

    Illustration of a physical venue with defined measurement zones and boundaries.

  2. Confirm what was active

    Record the displayed content or intervention, its location, and its measurement window.

    Illustration of a display with a defined active measurement window.

  3. Measure aggregate activity

    Measure aggregate flow, dwell, stops, visibility opportunity, and response where a response point exists.

    Illustration of anonymous aggregate movement and dwell inside a venue.

  4. Check quality and limitations

    Review calibration, coverage, confidence, exclusions, and quality conditions.

    Illustration of physical signals passing through quality and confidence checks.

  5. Deliver the report

    Provide a measurement report with results, conditions, confidence, and exclusions.

    Illustration of a measurement report delivered to a client.
What the client receives

A measurement report your team can review.

The report explains what was measured, where and when it was measured, and under which conditions. It includes aggregate results, confidence, exclusions, and quality limitations.

The report is the result of the pilot, ready for internal review or a business conversation.

What happenedFlow, dwell, response
Under which conditionsCoverage, window, calibration
How much to trustConfidence, exclusions, limitations
Top-down illustration of a measured public space showing a display, aggregate flow paths, a dwell heatmap, visibility opportunity, and a defined measurement zone.
Measurement view Flow, dwell, visibility opportunity, and measurement boundaries shown in one location.
LOOQ Measurement report
Illustrative deliverable structure
Visibility opportunity
Stated
Whether the displayed content, visibility conditions, and measurement area provided a measurable opportunity for visibility.
Aggregate flow
Measured
The amount and direction of movement through the measurement area. It describes aggregate counts and patterns, not individual journeys.
Dwell
Measured
How long aggregate presence remained within the defined dwell area during the measurement window.
Confidence
Included with quality conditions
How strongly the result is supported after calibration, coverage, exclusions, and data-quality checks.

Outcome signals can be included when a response point, such as a QR interaction or entry event, is instrumented.

Quality context Calibration, coverage, exclusions, and invalid measurement windows are included in the deliverable.
Privacy boundary No identity profiles are created. See Privacy.

Aggregate results with stated conditions. No personal data.

Privacy boundary

Privacy is built into the measurement design.

Looq Japan measures conditions and aggregate behavior in defined areas. It does not create individual profiles.

Read the Privacy Notice

  • No face recognition
  • No demographic inference
  • No individual attention score
  • No individual journey history
  • Raw visual data remains local by default
  • Only aggregate events and quality metadata are exported
On site Raw visual input Local processing Temporary data NEVER CREATEDNo identity profile
Local processing boundary
Exported Aggregate counts and events Quality information
Raw visual data is processed on site. Only aggregate events and quality information leave.
Use cases

One measurement method for different business questions.

The measurement foundation stays the same. Only the business question changes.

Media owner billboard opportunity validation illustration
Media owners
Did the display have a measurable visibility opportunity, and under what quality conditions?
Measured signalsflow · dwell · visibility opportunity
Decision enabledSupport pricing, renewal, and inventory sales with site-specific evidence.
Agency and brand campaign window measurement illustration
Agencies and brands
During a campaign window, how did flow, dwell, or response change around displayed content?
Measured signalsflow · dwell · response where available
Decision enabledCompare campaign windows and decide what to continue or adjust.
Retail and venue aggregate flow measurement illustration
Retail and venues
How did people flow, dwell, and stops change around a store area or venue intervention?
Measured signalsflow · dwell · stops
Decision enabledDecide which areas, placements, or interventions deserve further investment.
Physical infrastructure cross-location measurement illustration
Physical infrastructure partners
How can defined areas be measured consistently across locations?
Measured signalsconsistent areas · windows · quality conditions
Decision enabledCompare multiple locations under the same measurement rules.
Looq mobile LED screen unit with camera and processing hardware, photographed during field testing in Tokyo.
Looq LED unit during field testing in Tokyo.
Looq in the field

Working hardware, tested in real conditions.

Looq Japan has built five working LED screen units with camera and local processing hardware. The first field test took place in Tokyo in December 2025, and the units were used in company field pilots beginning in April 2026. Today they serve as reference deployments and a development environment for Looq’s measurement hardware.

Fixed-site client pilots and the mobile units are different deployment formats. The long-term goal is to bring both under one standardized measurement foundation.

Working units
5
First field test
2025.12
Company field pilots
from 2026.04
COMPANY & PROGRESS

Looq Japan KK Building measurement for physical spaces.

Looq Japan KK is developing privacy-safe measurement for aggregate behavior in physical spaces. The current commercial offer is the Verified Media Quality Pilot.

The product is in development. The current pilot workflow covers a site review, defined measurement areas and windows, on-site measurement, and a measurement report.

Looq Japan KK Wako Miyamasuzaka Building, 5th Floor 2-19-19 Shibuya, Shibuya-ku Tokyo 150-0002 Japan

Timeline

  1. Antler acceleration begins in Tokyo

  2. First field test

  3. First company field pilots with mobile LED hardware

  4. Looq Japan KK registered in Shibuya

  5. Standardizing fixed-site pilots and measurement reporting

What exists today

On-site processing system In development
Local processing and non-identifying aggregate event export are defined system boundaries.
Pilot preparation In preparation
Site review, scope definition, measurement, quality checks, and report delivery form the current workflow.
Measurement report Defined
The report model includes results, confidence, exclusions, and quality limitations for review.

Programs and ecosystem

Looq Japan has participated in the market-entry support, accelerator programs, and innovation ecosystems shown below.

JETRO

Invest Japan Business Support Center (IBSC)

Fujitsu Uvance

Innovation ecosystem

Forge Accelerator

Program participant

Antler Japan

Acceleration program

FAQ

Frequently asked questions

Looq Japan measures aggregate behavior in defined areas, including flow, dwell, stops, visibility opportunity, and response where instrumented. Every report states the measurement conditions, confidence, exclusions, and quality limitations.
No. Looq Japan does not use face recognition or demographic inference, and does not create individual attention scores or journey histories.
Only non-identifying aggregate events and quality metadata are exported. Raw visual data remains local by default.
A site review, a defined business question, measurement areas and windows, confirmation of the active content or intervention, aggregate measurement, and a report that states confidence, exclusions, and limitations. Schedule, equipment, and scope are agreed after the site review.
This is confirmed during the site review. Looq Japan assesses the location, existing equipment, displayed content or intervention, and any response point that can be instrumented.
The schedule is agreed after the site review, together with the equipment and measurement scope.
A measurement report that explains what was measured, where and when it was measured, the measurement conditions, aggregate results, confidence, exclusions, and quality limitations.
No. Verified Media Quality is the first commercial use case. The same measurement method can support questions in retail, venues, and infrastructure when measurement conditions are defined.
Start a pilot conversation

What runs at your location? What do you want to understand around it?

Tell us the location, what is active there, and the decision the report should support. Looq Japan reviews the site and measurement conditions, then proposes a pilot scope. An inquiry is not a purchase commitment.

A pilot starts with a site review. Schedule, equipment, and scope are agreed after that review.